Former owner Erik van Genderen steered the stores focus toward his other passion – cycling. Through many revisions, GEAR has been transformed a whopping 7 times in the last 11 years to the fit you see here today. We’re proud to be building on Erik’s foundation that he has left here in West End. Today GEAR Shop Brisbane is a community focused bike shop with one key goal, providing great customer service – driven by the concept that all bikes are good bikes… even the rusty ones!