Once upon a time… well, actually in 2001, the search for the perfect dress turned into a labor of love for our designer Deanne Mayocchi. Frustrated that she couldn’t find the fun and fabulous frocks she wanted to wear, Deanne put her design expertise into action, got all creative and soon after, Maiocchi the fashion label was born. Women from all over the land of Oz were suddenly aflutter for the fabulous styles of Maiocchi’s frocks and word spread quickly about their charming prints and quirky little details. Maiocchi feel very lucky to be dressing some of the most clever and fabulous ladies in all of the land, who like to celebrate colour, dress up and have a little fun with their fashion!