BELLA Management, founded by CEO Chelsea Bonner in 2002, seeks to redefine beauty and push the boundaries of fashion modelling. BELLA’s diverse and holistic approach has propelled numerous household names to prominence, including models, talent, artists, and influencers from industries such as fashion, music, television, and human rights.

BELLA Management is committed to supporting voluntary industry codes of conduct for body image, and they prioritise the well-being and individuality of their models and talent, recognising their unique goals and cultivating long-term relationships.

The agency, with offices in Sydney, Melbourne, and Brisbane, continues to be a leader in promoting diversity and positive body image in the modelling industry.