The brand behind Benetint, The POREfessional, BADgal BANG!, and probably at least one of the brow products in your bag. (We are the world’s #1 brow brand*, after all.) ​

We believe that beauty should lift us up and make us feel good. Because feeling good is always a good look.​

So, whether you want a beauty solution you can trust or just need a good laugh, we’ve got your brows AND your back.

Meet Jean & Jane Ford, two Indiana farm girls turned successful models & makeup artists. The twins moved to San Francisco in 1976 to take on a totally NEW approach to beauty. They believed laughter is the best cosmetic and turned the so-serious makeup industry on its head. Over 40 years later, we’re always trying to do the twins proud by taking risks, pushing the envelope, and keeping the beauty world on its toes.